In other words, deep canvassing is about working to create mutual understanding grounded in lived experience, instead of in debate or talking points.
When we take this approach, people’s experience leads them away from prejudice, stigma, or fear, and towards empathy and a willingness to consider progressive solutions.
Deep canvassing was developed by organizers and volunteers in the LGBTQ rights movement as a way to turn the tide of a decade of losses at the ballot box.
It has since become the only tactic scientifically proven to be able to lastingly reduce prejudice, inoculate people against right-wing fear-messaging, and change hearts and minds on many of our society’s toughest, most divisive issues.
